About Our Brand

From Fashion to Follicles — Our True Body Journey

True Body began with a passion for embracing every curve and celebrating the unique beauty of all women. Originally a body-positive fashion brand, where our slogan was, “it’s not about the size you wear, but how you wear your size.” It was a personal journey born from my own struggles with self-image and the challenges of finding quality, inclusive fashion.

 

Over time, I realized that true confidence runs deeper than clothes and starts at the very root of our being. For many of us, that means caring for our hair—our crown, our identity, our pride. As someone who has experienced alopecia areata since childhood, I know the heartbreak of hair loss and the joy of regrowth. While I live with permanent bald spots, I’ve also witnessed firsthand how powerful natural ingredients can be in reviving and strengthening new growth. That personal truth has inspired me to transform True Body into a natural hair and self-care line specifically designed for people of color; for all ages and genders!

 

Why True Body?

Every product we create is a labor of love, handcrafted with pure, potent ingredients that honor the natural texture and resilience of Black hair. From our nourishing Hair Growth Oil to our restorative Deep Conditioning Mask, our formulas are made to provide hydration, strengthen each strand, and nurture the scalp with care and intention.

 

Our Mission

We’re here to empower you to embrace your natural beauty with pride. True Body isn’t just about external care; it’s about building a community where Black beauty is celebrated in every form. Through clean, preservative-safe products and a commitment to quality, we support your journey toward self-love, confidence, and radiant hair that tells your story.

 

Rooted in Confidence, Made for You

True Body is more than a brand—it’s a declaration that your hair, your body, and your story are beautiful just as they are. We honor the legacy of Black women and girls by creating products that work in harmony with our unique textures, our heritage, and our everyday challenges. Each product is a celebration of strength, resilience, and the undeniable beauty of Black hair.

 

From the first outfit to the first bottle, True Body has always been about showing up for yourself—fully, fearlessly, and unapologetically. And that will never change.

 

Welcome to True Body.

Welcome to a community that celebrates you—every curl, every coil, every crown.

 

Our Promise

• Clean & Conscious: Handmade with pure, powerful ingredients that honor the beauty and integrity of Black hair and skin.

• Growth-Focused: Formulas designed to restore, nourish, and support healthy hair growth from the scalp up—no matter where you are on your journey.

• Confidence-Centered: Built on the belief that self-care is a form of empowerment. Every drop is made to help you feel good in your crown.

• Rooted in Realness: Inspired by my own journey with hair loss and alopecia, these products are crafted with care—for every curl, coil, and crown. Whether you’re maintaining, regrowing, or simply protecting your peace, True Body is here to support you.

  • Maurice J.

    I started using the True Body Length and Strength oil March 27th, I used it every other day. Just 3 weeks later I noticed a huge difference. The growth I experience in just less than a month was unbelievable. I watched Shaunice (The CEO) put her heart and soul into this growth oil. She has done a bunch of research on how to make this oil perfect. The proof is in the pictures.